SCRUNCH X BUBS AUSTRALIA

campaign video that was done for Bubs Australia and Scrunch.com, showcasing the results from the influencer marketing campaign.
This piece was made in collaboration with Studio Gangplank, the goal being to create a Campaign video showcasing the style of the re-brand of SCRUNCH.COM. In the R&D phase, we focused on the baby goats hair, giving a nod to the Goats milk formula that Bubs produces for toddlers. This resulted in a soft and playful video, giving a unique experience to the viewer. All done in a CG environment and countless hours of rendering, editing, compositing ect. This resulted in a fun video for the latest Bubs Australia influencer campaign.
Tools Used,

Cinema 4D
Aftereffects
Illustrator
Premier Pro

Art Direction: Jacob Stanley, Strath Mckay, Studio Ganplank.
Graphic design: Strath Mckay, Jacob Stanley, Studio Gangplank
Motion Design: Jacob Stanley, Strath Mckay.
3D animation: Jacob Stanley
Editing: Jacob Stanley
Sound design: Jacob Stanley.